Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising
- Author(s)
- Lin He, Matthew Pelowski, Wenhuan Yu, Tao Liu
- Organisation(s)
- Department of Cognition, Emotion, and Methods in Psychology, Vienna Cognitive Science Hub
- External organisation(s)
- Zhejiang University (ZJU)
- Journal
- Psychology & Marketing
- Volume
- 38
- Pages
- 1538-1549
- No. of pages
- 12
- ISSN
- 0742-6046
- DOI
- https://doi.org/10.1002/mar.21523
- Publication date
- 09-2021
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 501021 Social psychology
- Keywords
- ASJC Scopus subject areas
- Marketing, Applied Psychology
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/neural-resonance-in-consumers-right-inferior-frontal-gyrus-predicts-attitudes-toward-advertising(38089feb-3372-48b9-b372-9271f982264e).html